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Delighted to meet you!

Thanks for taking interest in my site! I'm excited to show you what I can do.

When we meet, we'll have plenty of time to go over what I can do in brand strategy and account management. Until then, here are three things that will help you get to know me:

Thanks again and looking forward to meeting you in person.

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A little about me.

I have over three years work experience in both account management and strategy, working at The Barbarian Group in New York and RedPeg Marketing in Washington, DC. My experience has included working on the accounts to the left.

Currently, I attend the VCU Brandcenter pursuing a Master's in Creative Brand Management. The CBM program trains students in business school fundamentals, strategy and creativity to fuel a brand's bottom line.

Fun Facts

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I do things that make brands better.

My skills focus on brand development and account leadership. I specialize in customer experience, including digital, experiential and event marketing.

Brand Development

Proposal Writing
Brand Strategy
Social Media Strategy

Account Leadership

Account Leadership
Training & Development
Financial
Tracking

Software

InDesign
Illustrator
HTML/CSS
Simmons/MRI/ComScore
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Cookies, Eclairs and Cakes (oh my!)

For grad school, my final decision was between the Brandcenter and a Cordon Bleu culinary institute. After almost an hour of soul searching over dinner with two good friends, one of them flipped a coin. I called heads and ended up going to the Brandcenter. It was one of the best decisions I've made.

Baking is still a big passion of mine. Any of my friends and family will tell you that desserts are a big part of my life and I'm excited to share it with you, if only in pictures.

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Chocolate Guiness Cake

I make this every year for St. Patrick's.

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Mocha Cinnamon Scones

Scones are my specialty – they're easier to make than you think.

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Strawberry Cake

I first made this cake when I was twelve.

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When we meet…

I have a variety of work samples to show you, but feel free to look at a few appetizers here:

  1. The GE Show, a campaign I helped launch at the Barbarian Group
  2. Rosetta Stone, a program I managed at RedPeg Marketing
  3. Ritz Camera, a rebranding campaign I did for class at the Brandcenter

Until then, here’s a copy of my resume. Feel free to email me with any questions. Looking forward to meeting you in person!

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GE Show - Digital

Agency: The Barbarian Group, New York, NY

ChallengeDeepen consumer awareness beyond the brand name

StrategyGive consumers the chance to explore how GE's innovation is transforming society

ExecutionDeveloped The GE Show, an episodic look at how GE is tackling today's big problems and how their solutions are affecting lives everywhere. Each episode highlights a new problem with data visualization and accompanying information like Q&A with experts, videos, games and related links/articles.

Check out the GE Show here.

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Rosetta Stone - Experiential

Agency: RedPeg Marketing, Alexandria, VA

ChallengeGarner media coverage for the launch of the newest version of Rosetta Stone

ExecutionCreate tension between New Yorkers and beautiful models through a guerilla interaction in foreign languages

ResultsAchieved over 21,000 consumer interactions and garnered over 8.8 MM media impressions including an interview on the Today Show and exposure on the CBS Early Show

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Ritz Camera - Rebranding

VCU Brandcenter Class Project

ChallengeThe leading national camera store chain is losing relevancy due to more popular consumer electronics stores, online photo sharing and increasing smartphone camera quality.

New Brand Platform Move beyond developing photos – develop the eye for photography by offering tailored photography coaching experiences.

Target & StrategyShow amateur photographers (specifically young families, baby boomers and hobbyists) how to miss fewer moments.